Why Starting Correctly Matters

 Every Stage Needs A Guide

In today’s vast digital ocean, having the right SEO and social media presence is crucial for the success of any business. These are the foundations that drive visibility, engagement, and growth. Without proper SEO, potential customers may never find your business online, and without an active and engaging social media strategy, you’re missing out on key opportunities to connect with your audience. When it comes to paid advertising, It is important to know your course before you set out—if not done correctly, it can lead to wasted time, effort, and budget. That’s where I come in. Together, we’ll ensure your startup is positioned for success, guiding you through the critical steps of optimizing SEO, building a social media presence, and executing effective paid promotions.

Allow Me to Explain Why I’m Writing This (Shameless Plug)

In my previous Blog post, (“It starts the same, a dream or a nightmare.”) I had a lot of readers reach out to me asking what Six Brand Tribe is all about. The following is my answer to the question of how I would be able to add value to the beginning entrepreneur, the small business, and the established business looking for a growth path.

First, Some Encouragement!

Starting a business is a thrilling yet daunting experience. The vision is clear for many entrepreneurs, but the steps to execute it can be overwhelming. Whether you’re just getting started or you've been in business for a while, the challenges of reaching the right audience, growing your customer base, and managing digital platforms can slow down your growth. But here's the good news: many of these challenges can be solved before they even become issues—if you set yourself up with the right partners early on.

The Common Struggles New Entrepreneurs Face

The early days of running a business can feel like a whirlwind. You're likely trying to do everything on your own: building your website, managing social media, creating content, optimizing for SEO, and launching advertisements. It's easy to get caught up in tasks that take you away from the very thing that makes your business money. And while some entrepreneurs thrive in the chaos, most find that this "do-it-all" approach leads to burnout and stagnation.

The key here is to recognize that many of these tasks, while important, can be more effectively handled by someone else. The sooner you bring in a partner to help with marketing, advertising, and online presence, the sooner you can focus your energy on what you do best—growing your business.

For Those Just Starting: Avoid Future Problems

If you're in the planning stages or just getting started, you have a golden opportunity to set your business up for success from the beginning. Many entrepreneurs don't realize that setting up a solid foundation with the right promotion partner can save them headaches down the road. Do you have a clear strategy for reaching your target customers? Is your website optimized to attract traffic when people search for your products or services? Are your marketing efforts converting into real results?

When these elements are set up correctly from day one, you're not only positioning your business to grow faster, but you're also preventing potential problems like low website traffic, lack of engagement, or ineffective ad campaigns. A promotion partner can help guide you through these crucial early decisions so that you're not wasting time later trying to fix things that should’ve been handled properly in the first place.

For Seasoned Entrepreneurs: Scale with the Right Support

If you’ve already been running your business for a while, you may have found yourself handling everything from website updates to running social media and crafting SEO strategies. While this works at first, it often leads to a plateau. You might be wondering why your business isn’t growing at the rate you expected, or why you’re spending so much time on operational tasks instead of building new revenue streams.

This is where the value of a promotion partner comes into play. You’ve already proven that your business model works—now, it’s time to scale. Whether you need large-scale targeted ad campaigns, stronger social media engagement, or a complete website overhaul, a partner who specializes in these areas can take those burdens off your plate, freeing you to focus on high-value activities that drive profit.

Why a Promotion Partner is Key at Every Stage

Whether you’re starting out or looking to scale, one thing is clear: your energy is best spent on the core of your business—the things that generate revenue and allow you to grow. Handling every marketing, advertising, and social task yourself may feel cost-effective at first, but the truth is that outsourcing these critical functions to an expert is an investment that will pay off in the long run.

Here’s why:

1. Increased Efficiency: By delegating tasks like content creation, social media management, and SEO to a partner, you’ll have more time to focus on product development, customer service, and strategic planning—the areas where your expertise is most needed.

2. Expertise Where It Counts: A promotion partner brings specialized knowledge of the digital landscape. They understand algorithms, SEO trends, and how to run effective ad campaigns, ensuring that your business gets in front of the right audience.

3. Cost-Effective Growth: While hiring a promotion partner may seem like an added expense, it’s actually a smart investment. The right partner will increase your return on investment by driving traffic to your website, engaging with your target audience, and converting leads into paying customers.

4. Scalability: As your business grows, so do your marketing needs. A good partner will help you scale your promotional efforts, ensuring that your business continues to grow without requiring you to spend all your time managing operations.

Don’t Wait—Partner Early

Whether you’re launching a brand-new business or looking to take your existing business to the next level, now is the time to partner with an expert who can handle your advertising, social media, and SEO needs. Waiting until you’re overwhelmed or struggling to grow could cost you valuable time and money.

A strong promotion and advertising partner isn’t just a vendor—they’re an integral part of your business success plan. The earlier you bring me on board, the more effectively you’ll position yourself to scale and thrive in a competitive market. Focus your energy on what you do best and let your partner take care of the rest.

Let’s Work Together

Are you ready to increase your website traffic, engage more customers, and scale your business? Let’s schedule a consultation and map out a promotion plan tailored to your needs. Whether you’re just starting or scaling, we can ensure your business is set up for success from day one.

Next Time…

Stay tuned for more updates! In the coming weeks, I’ll be sharing my insights on business structures (e.g., sole proprietorship, partnerships, and incorporation). This topic is crucial, as many of my client consultations have revealed the challenges of having a business improperly structured for the industry or type of work they do. Reorganizing an existing business can be much more difficult than anticipated, especially if overlooked in the early stages of self-employment. We’ll also explore how to design your business foundation properly from the start, ensuring it supports your long-term goals

It starts the same, a dream or a nightmare.

Every small business begins with a story, but while the starting points may seem different, they often share common threads. For some, it's the pursuit of a long-held dream, finally finding the time, money, or space to turn their vision into reality. For others, entrepreneurship isn't a choice but a necessity, driven by life's unexpected turns. What's fascinating is how these paths often blur—dream chasers can feel the pressure of survival, while those thrust into business can discover a passion they never expected.

I’m Matt Harris, and my entrepreneurship journey began at a young age, much like many others. My parents were my first influences, starting several small businesses throughout my childhood, which gave me the blind optimism to dive into ventures of my own. But, like so many, I crashed and burned more than once. As I’ve grown, so has my perspective, and this marks the turning point for the stories I’ll be sharing in future posts.

You’ll hear from fellow entrepreneurs, their challenges, and the hard-earned lessons they’ve learned along the way. This blog, along with content on other platforms, is designed to be a resource for anyone at different stages of their entrepreneurial journey—whether you're just starting to plan a business or are an established owner ready for the next phase of growth. The concepts we’ll explore aren’t new, but the key is learning, evolving, and adapting to them.

The path to success has been paved for over a century, long before the word 'entrepreneur' was popularized. The journey of building and growing a business is full of trials, and I invite you to join me as we navigate these together. Be sure to check back for more insights, stories, and lessons from entrepreneurs who’ve faced the fire and come out stronger.